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About NOWAK DARIA MARIA STATS DEVELOPMENTS LIMITED

Bringing institutional-grade media buying experience to UK businesses through transparent, data-driven advertising solutions.

Our Company Story

Founded in 2020 by Daria Nowak, a former programmatic trader with 12 years at agencies in London and Cambridge, the company was set up to bring serious media buying to regional UK businesses.

Growing from a one-person operation to a team of six, we now serve clients across retail, professional services, and hospitality. Our headquarters in Stanground South, Peterborough, puts us right in the East of England business community.

We believe effective media buying is about precision, not volume. Every pound of our clients' budget should be accountable to a measurable outcome. This philosophy drives everything we do—from initial audience research to final campaign reporting.

Our Peterborough office workspace with media buying tools and analytics dashboards

Meet Our Team

Our experienced team combines deep technical know-how with a collaborative approach to client service.

Daria Nowak, Founder and Head of Media

Daria Nowak

Founder & Head of Media

Daria began her career at Xaxis in London, managing £5M+ annual programmatic budgets for automotive and finance clients. She holds a Master's in Data Science from the University of Cambridge and specialises in attribution modelling and audience segmentation.

Marcus Chen, Senior Media Buyer

Marcus Chen

Senior Media Buyer

Marcus specialises in programmatic display and connected TV. Previously at MediaCom, he has managed campaigns for international brands across EMEA. He brings expertise in private marketplace deals and video advertising strategies.

Sarah Okonkwo, Analytics Manager

Sarah Okonkwo

Analytics Manager

Sarah builds our reporting infrastructure using Google Cloud and Python. She previously worked as a data analyst at a fintech startup in Manchester and holds certifications in Google Analytics and Tableau.

James Hartley, Junior Media Buyer

James Hartley

Junior Media Buyer

James joined after finishing his degree in Digital Marketing at Anglia Ruskin University. He focuses on paid social and search campaigns, bringing fresh insights into emerging platforms like TikTok and Pinterest advertising.

Our Mission Statement

We believe effective media buying is about precision, not volume. Every pound of our clients' budget should be accountable to a measurable outcome.

This philosophy drives our approach to campaign planning, audience targeting, and performance measurement. We don't chase vanity metrics—we focus on driving real business results through strategic media placements.

Our commitments to clients:

  • Full transparency in media spend allocation and performance reporting
  • Regular strategy reviews and collaborative campaign optimisation
  • Continuous education about emerging platforms and targeting capabilities
  • Honest recommendations about channel mix and budget allocation
Strategic planning session showing campaign performance analysis and future planning

Our Local Connection

Proudly serving the East of England business community from our Stanground South headquarters.

Peterborough Base

Based in Stanground South, near the Nene Park and Peterborough Cathedral, we understand the unique challenges facing regional businesses—from reaching local audiences to competing with national brands.

Community Involvement

We sponsor the Peterborough Business Breakfast Network and regularly speak at the East of England Digital Marketing Meetup. Supporting local business growth is central to our mission.

Local Market Knowledge

Understanding East Anglian market dynamics, seasonal patterns around Queensgate Shopping Centre, and the business corridors connecting Cambridge, Norwich, and beyond.

Ready to Work with Our Team?

Let's discuss how our data-driven approach can transform your advertising results.

Schedule Consultation Call Our Team